The platform is rolling out a new feature that enables them to cut down on the amount of AI-made content appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 thousand million AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement coincides with a rise in AI content, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing video streams on a competing service only show AI-generated videos. A large amount of this output is classified as mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
Our research shows that many people enjoy content created using AI tools, ranging from AI artwork to educational videos, and we want to offer the community the power to increase or decrease of that, based on their own preferences,” said a company executive.
Scale of AI Content
The platform announced that there are now 1.3bn videos on its network tagged as artificially created. Collectively, more than 100 mn media items are submitted to the platform every day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be able to decrease or raise the amount of artificial media they watch by opening the topic control setting in the app and selecting the AI content topic. Further subjects that can already be controlled under the setting include current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s rules require creators to identify “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is without a tag can be taken down under its community policies.
Additionally, the app will henceforth apply an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This action is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is additionally introducing a two million dollar AI literacy fund for experts and organizations to produce learning resources about using AI responsibly. This program will assist educational bodies dedicated to educating computer science.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over proposals to make redundant a large number of review team members in the UK. It is expected to eliminate a significant number of roles in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but AI can protect employees by removing the most graphic content prior to it has to be seen by people. The platform announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as swiftly, which is where a lot of the machine support is making a difference operate efficiently.”
